Wednesday, September 21, 2011

Tata Nano Gold Plus, Ratan Tata has unveiled world’s first gold jewellery car, Tata Nano Gold Plus worth 22 crore rupees, Tata Nano Gold Plus: 80 kg of 22-carat gold, 15 kg of silver and 10,000 precious and semi-precious stones of nine varieties, Video, Tata Nano Gold Plus Pictures, Photos, Wallpapers, Video



Ratan Tata has unveiled world’s first gold jewellery car to mark the occasion of 5000 glorious years of jewellery making tradition in India, from its Group company Titan Industries.

Titan Industries has unveiled a promotional campaign called Goldplus for jewellery brand targeted at semi-urban and rural market.

The brand's eponymous retail outlets at 29 towns in five States will host The World's First Ever Gold Jewellery Car — a Tata Nano decked in 80 kg of 22-carat gold, 15 kg of silver and 10,000 precious and semi-precious stones of nine varieties.


The COO of Titan Industries’ Jewellery Division, C K Venkataram, said:
“Through this effort we wanted to showcase the expertise of diverse Indian Jewellery making proficiency. Nothing could have been better than a Tata Nano, as there is a perfect synergy between the two brands that cater to the common man”


The car, crafted to celebrate 5,000 years of jewellery making in India, was unveiled in Mumbai by the Tata group Chairman, Mr Ratan Tata, on Monday.



The Goldplus Car will travel to all target markets, said Mr C.K. Venkataraman, COO, Jewellery Division, Titan Industries. The campaign featuring the gold car follows the World's Largest Bangle promo at Goldplus outlets, and a gold education promo, Karatmeter on Wheels, in semi-urban and rural markets. The car will tour Goldplus markets for five months.

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